While working with MyScreen mobile we launched a pilot program with WIND Mobile. WIND Mobile customers who opted in accumulate rewards for every ad they viewed on their phone, which can then be redeemed for various offers, products and services.
Yogen Fruz was one of the agencies we dealt with. They understood the unique value of advertising on a device that is individual, interactive and so often used out-of-home,
From creative briefs to final ad creative, I was involved with the entire campaign.